How
important is your time and money?
Most businesses are in 1 of these three categories:
Testimonials :
"The introductory letter prepared for my business catches the attention and leaves the customer wanting to know more. It was exactly what I needed. Thanks" T. Thompson, American Publishing Biz, Inc, Mint Hill, NC - (This was for a business direct marketing letter to sell advertising)
Are
Your Websites or Direct Mail Ads Pulling in Prospects, Making New
Customers, Building Your Mailing List and Making You Profits Every Day?
-- OR --
-- OR --
- Are You Suffering from "Profit Performance Problems"?!
- Are Your On-line and Off-line efforts wasting TIME and MONEY?!
- Does it seem like your business is hidden in the noise?
- Is your Advertising Copy just plain BORING?
I
am a
freelance copywriter and marketing consultant with a background
as
a professional engineer and engineering writer. With more than 22 years
of technical
and writing experience, I have a unique understanding of how
to sell anything to anyone, online or off.
The key objective at McKee Copywriting is to communicate your unique message to your audiences in the most effective, intelligent and targeted way by using the same practices and procedures used in engineering: Target, Design, Eliminate.
Can
you State your Unique Selling
Proposition? Do you Even Know What it
is?
The key objective at McKee Copywriting is to communicate your unique message to your audiences in the most effective, intelligent and targeted way by using the same practices and procedures used in engineering: Target, Design, Eliminate.
- Target a specific market audience.
- Design a white hot message for that target.
- Eliminate anything that distracts from points one and two.
In
addition to those three points great copy must also
target the emotions and the concerns of your
prospects. Their
hearts will tell them to buy, and their logic will agree.
Being able to express intense emotion and inspiration in words, find the hidden assets in your business, and find the best way to present your uniqueness is key to any successful campaign,
As a professional copywriter, my job is to write persuasive copy that will transform basic ideas into powerful messages. In other words to create the words that will sell your products. Click on the link to read my white paper about Engineered Copy to learn more about it.
Whether your needs are original advertising, improving your business image, generating new sales, increasing conversion rate, or creating business names, slogans and professional web content... I can help you.
Being able to express intense emotion and inspiration in words, find the hidden assets in your business, and find the best way to present your uniqueness is key to any successful campaign,
As a professional copywriter, my job is to write persuasive copy that will transform basic ideas into powerful messages. In other words to create the words that will sell your products. Click on the link to read my white paper about Engineered Copy to learn more about it.
Whether your needs are original advertising, improving your business image, generating new sales, increasing conversion rate, or creating business names, slogans and professional web content... I can help you.
Are You Frustrated with
How Your Business is Doing Right Now?
You
know you have a great product or service, but the trouble is you can't
seem to get the message out.
- Is your USP (Unique Selling Proposition) clear in your prospects mind, is it clear in yours?
- Are there Hidden Marketing Assets in your business that need to be leveraged better?
- Do you have the feeling that you are leaving money on the table, but your just not certain where it is?
Discovering
your hidden
marketing assets
(HMA) is part of good copywriting and advertising.
A good
marketing consultant and copywriter brings these hidden opportunities
to the forefront and then creates good copy
to communicate them to your customers and prospects.
Most businesses are in 1 of these three categories:
- Doing ok, but want to do better...
- Stagnant.
- Declining.
They
have assets they cannot see because the owners are simply too close to
the business. These assets need to be leveraged into active
marketing opportunities. Because the communication of these
hidden assets to the customer is so closely related to the advertising
copy of your business, you need a copywriter who can uncover these
assets; who knows how
to
uncover them, and how to create or invigorate your USP. Remember, as
Jay Abraham says, there are only three ways to improve your business:
- Increase the number of clients.
- Increase the average size of the sale per client.
- Increase the number of times clients return and buy again.
You need
promotions that sell products by
getting real information into the minds of your customers,
generating
real interest in targeted prospects, getting real emotions built up,
and getting
them to open their wallets and give you their money.
That is really your bottom line, isn't it?
If
all this is important to you, McKee Copywriting should be
your
source for Marketing Communications, Audio Copy, White Papers, Direct
Mail, Inspirational Copy, Newspaper and Yellow
page ads, door hangers, etc.
Any
time you need words to
sell your products.As
our motto states: "It
is Words that Sell the World."
Regardless if those words
are in print, in an email, on a web-page, in an
audio or video spot, this fact has always been true. If you
want
to sell your product or service you need to communicate why your
products or services are the best choice to your customers.
Here is a list of the
services
offered at McKee Copywriting to make it easy for you to do just that:
Sign up for a free report on how I can improve your ad copy and magnify your ability to bring in more new customers while increasing your profits from your current customers... I will personally get back to you!
Important: Below are some of the services I can offer you!
Sign up for a free report on how I can improve your ad copy and magnify your ability to bring in more new customers while increasing your profits from your current customers... I will personally get back to you!
Important: Below are some of the services I can offer you!
- USP : Integrating your Unique Selling Proposition into all of Your Business Processes.
Perhaps
one of the primary tasks of anyone hoping to create a successful
business is developing a Unique
Selling Proposition.
Without a USP there is nothing to differentiate your business efforts
from the thousands of others out there "just like yours". And that is
the point, there is no other business "just like yours" because you are
unique. Unfortunately without a stated USP you will be unable to
convince prospects of this fact.
Do you have a USP?
Or, like so many other business people, are you so close to your business you cannot see all of the "hidden" assets that may be lying right in front of you; assets that could be positioned to make your business stand above the rest and make you the obvious choice. Finding your businesses hidden assets and creating copy that brings them to the forefront is what McKee Copywriting is all about.
Do you have a USP?
Or, like so many other business people, are you so close to your business you cannot see all of the "hidden" assets that may be lying right in front of you; assets that could be positioned to make your business stand above the rest and make you the obvious choice. Finding your businesses hidden assets and creating copy that brings them to the forefront is what McKee Copywriting is all about.
- Marcom (Marketing Communications): Targeting Customers Desires, Communicating Your USP, Turning Prospects into Customers.
If
you have a business you already have too much to do! Let
McKee Copywriting take care of your Marcom needs. I write Web
sites, landing
(squeeze) pages, white
papers, e-mail, and direct
mail advertising, ads,
brochures, articles, press releases, newsletters, and other marketing
materials clients need to sell
their products and services to business and direct-response buyers. I
can create web-sites from scratch or work with your web-master and
design artists. While I do not do Graphical arts, I will work
with your artists or recommend ones with whom I do business.
- Audio Copy, Hearing is Believing:
A message from Dave
As
you can hear from my sample above, I can craft audio
sound-bites, sales messages, and online audio content that sends your
message through your customers ears
and eyes!.
Audio copy
is
quickly gaining prominence as a real sales driving technique. Audio
creates a real sense of a one on one relationship with your
customers and prospects. McKee Copywriting can create
messages
with background music, scripted messages, recorded testimonials, etc.
Audio on a web-page puts you in front of your customer but in such a manner that you are essentially Cloning yourself many times while keeping the warmth and "real-ness" of the human voice.
Audio on a web-page puts you in front of your customer but in such a manner that you are essentially Cloning yourself many times while keeping the warmth and "real-ness" of the human voice.
- White Papers. Technical Brochures. Articles. Experience Matters.
In
my career
as a
professional software, computer, and electrical engineer I
wrote every manner of technical documentation from white
papers to user manuals.
I
can craft a white paper for your
product that is both technically savvy, and most importantly IT
WON'T
BE BORING! What good is a white
paper that is dry as dust and never gets read? This is a problem
with many White Papers today. They have the logic and the
technical data, but no element that
generates
desire in the reader because they do not have elements that speak to emotion!
See samples in
my White
Papers gallery. There you will find examples of Kick-Butt
Copy-written White Papers that get the job done!
The same holds true with Technical Brochures, which are a great tool for both sales people and as a leave behind...But only if they don't go directly into the TRASH!
If your brochure is worth saving, if it is interesting, exciting, has a "keeper" value, your customers will hang on to it! And then it keeps on telling your sales message day after day. How do you make a brochure something that a prospect or customer wants to keep? By making it more than just a pitch, by making it something of real value, loaded with emotional appeal. This is the "keeper" angle, and that makes your position just that much stronger.
Give your customer real value, above and beyond what is promised, and you will have a customer for life!
The same holds true with Technical Brochures, which are a great tool for both sales people and as a leave behind...But only if they don't go directly into the TRASH!
If your brochure is worth saving, if it is interesting, exciting, has a "keeper" value, your customers will hang on to it! And then it keeps on telling your sales message day after day. How do you make a brochure something that a prospect or customer wants to keep? By making it more than just a pitch, by making it something of real value, loaded with emotional appeal. This is the "keeper" angle, and that makes your position just that much stronger.
Give your customer real value, above and beyond what is promised, and you will have a customer for life!
- Direct Mail: Postcards, Letters, and Electronic
When
it comes to direct marketing via the tried and true methods of postcard
mailings, door-hangers, sales letters, magazine ads, as well as the
"electronic versions" of these same things, McKee Copywriting can craft
you copy that will sell because one thing is always a constant:
Words sell the world.
That is our motto, and regardless of the medium that brings the content to the customer, Words are what we do. If you want to sell it, you better let me write it! Emotional punch, Logical choice, Irresistible desire. That is what needs to get to your customers.
Words sell the world.
That is our motto, and regardless of the medium that brings the content to the customer, Words are what we do. If you want to sell it, you better let me write it! Emotional punch, Logical choice, Irresistible desire. That is what needs to get to your customers.
Testimonials :
"The introductory letter prepared for my business catches the attention and leaves the customer wanting to know more. It was exactly what I needed. Thanks" T. Thompson, American Publishing Biz, Inc, Mint Hill, NC - (This was for a business direct marketing letter to sell advertising)
- Inspirational and Specialty
When
your copy needs to touch
hearts and emotions, McKee Copywriting has a variety of solutions:
- Sympathy
- Marriages
- Promotions, Graduations
- Achievements
- Poetry for any occasion
- Holidays
- Special occasions
Your
customers, your employees,
your prospects, are people! Sometimes in the hectic activity
of our modern business world we forget that. They have emotions that
drive them, and they place special value on those relationships that
respect that fact. Do you have a customer who is getting
married? Or one that has just experienced a death in the
family? How about an employee who needs to be recognized for a special
achievement? Do you need to express a special Christmas sentiment, or
just want to give an "Emotional Caress" to your best customers?
Check out samples here.
- Web Sites, Logos, Marketing Software
-
Do
you need a web-page, a sales
page, opt-in, landing or any other type of Internet presence that will
generate leads and sales?
- Do you need the very best of non-blockable page integrated pop-up ads, opt-ins, Special price promotions, etc?
- How about specialized integrated Blogs or feeds that present useful, targeted information?
I can create these for you as well! I built this web-presence as well as much of the software used on it to create the content. From the scripts to the world class applications used to create content, from the Logo design to every picture element in the website, everything you see here was created by McKee Copywriting as proof of what we can do for you.
The sister company to McKee Copywriting, Celtic Cross Engineering creates and markets a variety of Internet marketing software and solutions, and works with other companies to create the best of breed Internet marketing strategies
My Guarantee: McKee Copywriting will work with you to create profit winning copy. If for any reason you have an issue with the copy you receive I will work with you to make it right at no extra charge. If, for some reason, you are still not pleased with the result, you return the copy to me and pay nothing. It's that simple, an honest guarantee.
- Do you need the very best of non-blockable page integrated pop-up ads, opt-ins, Special price promotions, etc?
- How about specialized integrated Blogs or feeds that present useful, targeted information?
I can create these for you as well! I built this web-presence as well as much of the software used on it to create the content. From the scripts to the world class applications used to create content, from the Logo design to every picture element in the website, everything you see here was created by McKee Copywriting as proof of what we can do for you.
The sister company to McKee Copywriting, Celtic Cross Engineering creates and markets a variety of Internet marketing software and solutions, and works with other companies to create the best of breed Internet marketing strategies
My Guarantee: McKee Copywriting will work with you to create profit winning copy. If for any reason you have an issue with the copy you receive I will work with you to make it right at no extra charge. If, for some reason, you are still not pleased with the result, you return the copy to me and pay nothing. It's that simple, an honest guarantee.
If
you want to sell it, you need me to write it!
McKee Copywriting: "Words that sell the World"
David T. McKee
You
can email me at dave@mckeecopywriting.com
McKee Copywriting: "Words that sell the World"